Friday, October 29, 2010

5 Traits of Today's Buyer

Are you a buyer in today's market? If so, then a Builder by American Lives survey says that this is you:

• They are young. Most are under 45. Half said they had annual household incomes of $75,000 or less. Two-thirds are married.

• They are frugal. They consistently told surveyors they were eager to live a simple lifestyle.

• They worry about their financial future. About 70% said the economy is “not so good” with 27% saying it was getting worse, 27% saying it was getting better and two-thirds saying it would get better in a year. Some 55% said they were concerned that they might lose their jobs.

• They see themselves as energy efficient but not necessarily “green.” About 32% said they’d pay extra for energy-efficient features but only 16% said they’d pay extra for recycled or renewable construction materials.

• Neighborhood is important. Ninety-five percent said they thought the community was as important as the home itself. Seventy-nine percent wanted the most square footage they could afford, but 69% said they’d consider a smaller home in the right neighborhood. (Source: Inman News)

I'd love to hear your feedback. Tell me if you agree or disagree and what other things are important to you!

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